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Refurbishment of luxury boutique : Agent Provocateur

Refurbishment of boutiques for British lingerie brand in Paris

Shop refurbishment Agent ProvocateurRefurbishment of Parisian boutique for Agent Provocateur
Reid Brewin Architects have recently undertaken a retail refurbishment project for two luxury boutiques in the 1st and 7th arrondissement of Paris for Agent Provocateur, a British lingerie brand renowned for its controversial and provocative collections. They wished to open their first Parisian boutiques to fully showcase the label's signature collections in chic and intimate settings which portray the brand's luxury quality and unique character.     

Design ideas from England, carried out in France

Shop refurbishment Agent ProvocateurBoutique for Agent Provocateur in Paris
The concept for the two shops was developed in coordination and collaboration with the company's design team based in London. Our architects took charge of the permit application and managing the site works. A general contractor was appointed after going out to tender and the works carried out over a tight deadline, beginning in August and having to be complete in time for the Christmas selling period.   

Even though the boutiques were quite small in size, the project included various levels of complexity: integrating disabled standards and fire safety (as with any ERP - public access building), obtaining various permits from the authorities concerned and permissions from the landlord and residents in the building as well as carrying out and completing the building works. This was all undertaken within four months, from the launch of administrative procedures to the shop opening. No mean feat when working with French officialdom!     

Our coordination of the teams in English and French - a key asset

In this project, the client was English speaking only so we worked closely with the team based in London to develop their architectural concept for the Paris boutiques and ensure the project ran as smoothly as possible for them. We also acted as guarantors for the procedure, the budget and planning throughout the project.

Reid Brewin Architects practice was able to provide this level of service and meet the challenges of this project due in part to our wide experience in retail refurbishment projects and shop design but also due to the emphasis we place on good communication and close collaboration between the various parties involved. Our strength in being equally at ease in French and English was of invaluable benefit to our client.    

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